The UN Secretary-General established the UN SDG Action Campaign to convene people from every part of the world to push for the Sustainable Development Goals—and hold decision-makers to account for progress.
For all parts of the United Nations, the Action Campaign provides strategies to engage with citizens around SDG action, and develops tailored tools and approaches for priority constituencies. It tests advocacy innovations that can reach diverse audiences and be widely applied within and beyond the UN system.
The Action Campaign makes links to key decision-making moments at the local, national and global level, including the High-Level Political Forum and the UN General Assembly. Through channels for listening to people’s perspectives (including UN75), it helps UN Member States and UN partners to improve awareness, and strengthen engagement and commitment to action on the SDGs.
The UN SDG Action Campaign is one of the founding members of the UN team behind the launch of the Decade of Action for the SDGs, which the UN Secretary-General announced in 2019 to accelerate sustainable solutions to the world’s biggest challenges.